Driven by goals
Type
Client
Sector
Tasks
Year
Credits
Production: Studio ONOM via BEF
Creative Direction: Reto Brunner
Director: Nathan Engelhardt
DOP: Max Bauert
Photography: Maxi Mayer
Guests:
Julia Leeb (War Photographer)
Jürgen Trummer (Winemaker)
Thomas Grübler (Founder of OroraTech)
Florian Engert (Neuroscientist at Harvard)
Info
LÖBNER measures time for people who spend it on something. Relaunched in 2023 as a German luxury watch brand sold exclusively at Bucherer, LÖBNER inherits a Berlin timekeeping house that recorded world records long before precision became a consumer promise. Driven By Goals translates that claim into portraiture.
We put four people in front of the camera whose work runs on patience and precision: war photographer Julia Leeb, winemaker Jürgen Trummer, OroraTech founder Thomas Grübler, and Harvard neuroscientist Florian Engert. Each was filmed and photographed in the same reduced setup — black and white, hard light, reduced premium set, with the chronograph on their wrist.
Studio ONOM created both film and stills as a single body of work. The result reads closer to documentary than to advertising: the watch appears the way it actually appears in a life — at the edge of the frame, on someone with somewhere to be.
Credits
Production: Studio ONOM via BEF
Creative Direction: Reto Brunner
Director: Nathan Engelhardt
DOP: Max Bauert
Photography: Maxi Mayer
Guests:
Julia Leeb (War Photographer)
Jürgen Trummer (Winemaker)
Thomas Grübler (Founder of OroraTech)
Florian Engert (Neuroscientist at Harvard)
Info
LÖBNER measures time for people who spend it on something. Relaunched in 2023 as a German luxury watch brand sold exclusively at Bucherer, LÖBNER inherits a Berlin timekeeping house that recorded world records long before precision became a consumer promise. Driven By Goals translates that claim into portraiture.
We put four people in front of the camera whose work runs on patience and precision: war photographer Julia Leeb, winemaker Jürgen Trummer, OroraTech founder Thomas Grübler, and Harvard neuroscientist Florian Engert. Each was filmed and photographed in the same reduced setup — black and white, hard light, reduced premium set, with the chronograph on their wrist.
Studio ONOM created both film and stills as a single body of work. The result reads closer to documentary than to advertising: the watch appears the way it actually appears in a life — at the edge of the frame, on someone with somewhere to be.