LÖBNER Speed Arrow

Animation Design – Maxi Mayer
Creative Director – Reto Brunner

For this limited edition model, we reduced the 3D product animation to the watch’s essential presence. Using strict frontal and profile perspectives, we emphasized proportion, materiality and construction.

Thus the watch design itself becomes the narrative. Particular focus lay on the red elements – subtle yet iconic – serving as visual anchor and as markers of identity, clarity and speed.