NIKE T90

Type

Editorial campaign film

Client

Solebox × Nike

Sector

Fashion

Tasks

Film Production
Photography

Year

2025
00:00
Leroy Sané seated in an olive coat beside a Nike T90 ball, and standing alone in a dark studio — Solebox campaign by Studio ONOM.Leroy Sané seated in an olive coat beside a Nike T90 ball, and standing alone in a dark studio — Solebox campaign by Studio ONOM.
A Nike Total 90 flag beside Leroy Sané in an olive jacket, from the Solebox x Nike campaign by Studio ONOM.A Nike Total 90 flag beside Leroy Sané in an olive jacket, from the Solebox x Nike campaign by Studio ONOM.
Leroy Sané in a leather jacket on metal stairs, with a detail of the gold Nike T90 boot sole — Solebox campaign by Studio ONOM.Leroy Sané in a leather jacket on metal stairs, with a detail of the gold Nike T90 boot sole — Solebox campaign by Studio ONOM.
Silhouetted players around a Nike ball, and Leroy Sané seated on a football — Solebox x Nike campaign by Studio ONOM.Silhouetted players around a Nike ball, and Leroy Sané seated on a football — Solebox x Nike campaign by Studio ONOM.
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Credits

Director – Julius Preusser
DoP – Jonas Kleinalstede
Production – BITTE EINEN FILM
Producer – Nathan Engelhardt
Talent – Leroy Sané
Photographer – Ole Nellen
Styling – Marco Halbinger
Editor – Dominik Rieder
Colorist – Florian Staerk
Sound Design – Niklas Rademacher

Info

Nike relaunched the T90 with Solebox — a boot with a distinct early-2000s legacy, returning to a generation that grew up with it and a new one discovering it for the first time. The campaign had to speak to both without leaning on nostalgia.

We built the film around Leroy Sané, not as an endorsement but as a figure the T90's world could be shaped around. We treated the boot as a fashion object rather than sports equipment — editorial framing, styling over performance, restraint over spectacle. We shot in a black studio to isolate the product from any football-pitch context, with the T90's signature colourway as the central accent.

The result is a campaign film and image series that positions the T90 within contemporary fashion rather than football heritage — carried across Solebox's and Nike's channels around the relaunch.

Studio ONOM

Frankenthaler Str. 20
DE-81539 Munich
Germany